| Last updated: April 2017

Email facts

email stats There are over 4.35 billion email accounts accounts. This figure is predicted to reach 5.59 billion by 2019 which is a growth of more than 26% - Radicati Group (2015)

There are 2.586 billion email users worldwide, including both business and consumer users. - Radicatti Group (2015)

72% of US online adults send or receive personal emails via smartphone at least weekly - Forrester (2014)

122,500,453,020 emails are sent every hour. - MarketingProfs (2014)

People prefer email for commercial communications

81% of US online shoppers are more likely to make additional purchases, either online or in a store, as a result of emails based on previous shopping behaviors and preferences. - Harris Interactive

72% of consumers say that email is their favored conduit of communication with companies they do business with. 61% say they like to receive promotional emails weekly and 28% want them even more frequently. - MarketingSherpa (2015)

68% of consumers find email to be their #1 preferred channel for recieving commercial messages - CG Selections "Nationaal Email Onderzoek" (2013)

66% of consumers have made a purchase online as a direct result of an email marketing message - Direct Marketing Association (2013)

One in five (19%) of consumers said they read every email newsletter they receive just to see if something’s on offer. - Forrester Research "North american technographics survey" (2014)

In 2014 consumers delete less promo emails without looking, down 25,4% relative to 2010. - Forrester Research "North american technographics survey" (2014)

Email is going mobile

email stats

By the year 2017 1.779 Million people will access email via their mobile device. - The Radicati Group "Email Statistics Report 2013-2017"

Mobile email will account for 15 to 70% of email opens, depending on your target audience, product and email type. - eMailmonday “the Ultimate mobile email stats” (2014)

30% of consumers now read their email exclusively on mobile devices – Yesmail “Email Compass: The Mobile Effect” (2013)

More useful mobile email marketing statistics here.

And email marketing?

80% of content marketers use email marketing - CMI "B2B Content Marketing Research" (2014)

55% of companies generate more than 10 percent of sales from email - Econsultancy "Emailmarketing census"(2014)

marketers consistently ranked email as the single-most-effective tactic for awareness, acquisition, conversion, and retention. - Gigaom Research "Workhorses and dark horses: digital tactics for customer acquisition" (2014)

Email is almost 40x better at acquiring new customers than Facebook and Twitter - McKinsey & Company (2014)

42% of businesses say email is one of their most effective lead generation channels. And for B2B marketers, 88% say email is the most effective lead generation tactic – Circle Research (2012)

DMA research puts the ROI of email marketing in 2014 at US$24,93, almost double that of search advertising and better than any other direct marketing channel - DMA UK "National client email survey 2014".

Email Marketing is the biggest marketing channel on Black Friday, driving 25.1% of orders. Email marketing was the biggest in sales on Black Friday. While sometimes behind online search (free and paid), on Black Friday email marketing was the primary channel. - Custora E-Commerce Pulse (2015)

88% of marketeers say emailmarketing is bringing them a positive ROI. – ExactTarget “2014 State of Marketing”

... but why not calculate your own email marketing ROI

Useful reading

Media hype often leads to "email is dead" headlines, followed by praise for whichever new technology killed email this time.

Numerous authors have addressed this issue of email's longevity and use. Here a selection:

"Email is not dead because people want to write to one another, using their email accounts, in more than 140-character bursts," - Neil Schwartzman, Executive Director, CAUCE

"Email is not going to disappear. Possibly ever. Until the robots kill us all," says Paul Buchheit, a founder of FriendFeed